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BORNTOSTANDOUT ignites your rebellion. Our mission is bold: to celebrate the extraordinary,
encourage self-expression, and break the limits of what it means to live a bold, authentic life.
We are more than a brand – we are a movement, inspiring rebels around the world through avant-garde design, provocative artistry, and immersive experiences.
We are a symbol for those who refuse to fit in, bringing together a diverse and inclusive community.
We believe true beauty comes from being original.
Crafted for visionaries and innovators, our fragrances embody the bold spirit of those who reject societal norms, creating scents that empower you to break free from the ordinary and embrace your unique identity.
Each encounter with our fragrances is designed to make you feel more rebellious, original, and extraordinary. Rooted in Korean tradition, our meticulous handcrafted production and flacon designs draw inspiration from traditional porcelain artistry. Yet, our scents are avant-garde, contemporary, and unconventional.
the synergy of modernity and tradition sets us apart.
BORNTOSTANDOUT welcomes everyone seeking authenticity and rejecting the mass-produced.
Originality is our force as we revolutionize luxury. So, Who F*cking Cares?

WE REBEL AGAINST THE STANDARDS.
WHY FIT IN? YOU WERE BORN TO STAND OUT.

WE BELIEVE IN THE POWER OF “I DON’T GIVE A FUCK” ATTITUDE.
YOU DON’T NEED APPROVAL FROM ANYONE, TO BE ‘GOOD ENOUGH’.

WE BELIEVE ART IS THE JOURNEY OF A FREE SOUL.
THE SOUL CANNOT THRIVE IN THE ABSENCE OF ART.

WE BELIEVE IT IS BETTER TO FAIL IN ORIGINALITY THAN TO SUCCEED IN IMITATION.
"IMITATION IS THE SINCEREST FORM OF FLATTERY THAT MEDIOCRITY CAN PAY TO GREATNESS." - OSCAR WILDE -

WE BELIEVE "LUXURY MUST HAVE THAT OVER-THE-TOP ATTITUDE, BUT BE EFFORTLESS AT THE SAME TIME..."
“I WAS ALWAYS LOOKING OUTSIDE MYSELF FOR STRENGTH AND CONFIDENCE, BUT IT COMES FROM WITHIN. IT IS THERE ALL THE TIME." - ANNA FREUD -

WE BELIEVE EVERY FRAGRANCE IS PERFECT IN THEIR OWN IMPERFECT WAYS.
“BUT AREN'T MAY GARDENS BEAUTIFUL BECAUSE THEY ARE IMPERFECT?.. AREN'T THE STRANGE, NEW FLOWERS THAT ARISE BY MISTAKE OR MISADVENTURE AS PLEASING AS THE WELL-INTENDED AND PLANNED?” - LIBBA BRAY -

WE BELIEVE IN THE POWER OF NATURAL ABSOLUTES AND EXOTIC SPICES, BUT WE ALSO ADVOCATE MODERN GREEN CHEMISTRY.
ALL OF OUR FRAGRANCES ARE MADE OF A COMBINATION OF NATURAL ABSOLUTES, EXOTIC SPICES, AND SAFE SYNTHETICS. WHILE WE AIM TO MAXIMIZE NATURAL PLANT-DERIVED INGREDIENTS, SYNTHETICS ARE USED TO REPLACE. 1) ANIMAL-DERIVED PRODUCTS 2) PLANT PRODUCTS WITH SUSTAINABILITY CONCEMS, 3) PLANT ESSENTIAL OILS WITH TOXIC ALLERGENS.

WE BELIEVE IN THINKING OUTSIDE THE TRASH... RECYCLE.REFILL.REUSE.
WE TAKE RESPONSIBILITY FOR THE WASTE FOOTPRINT OF OUR PRODUCTS. ALL PRODUCTS ARE RECYCLABLE, REFILLABLE, AND REUSABLE.

WE BELIEVE WORD OF MOUTH IS THE BEST MEDIUM OF ALL.
“WORD OF MOUTH IS POWERFUL, TRUSTED, AND CHEAP.” - MARTIN LINDSTROM -

WE BELIEVE IT TAKES NOTHING AWAY FROM A HUMAN TO BE KIND TO AN ANIMAL.
TOFU NEVER SCREAMS.

WE BELIEVE YOU NEED A LITTLE BIT OF INSANITY TO DO GREAT THINGS.
“FOR ME, INSANITY IS SUPER SANITY. THE NORMAL IS PSYCHOTIC. NORMAL MEANS LACK OF IMAGINATION, LACK OF CREATIVITY.”

WE BELIEVE IN A CRAZY MESSY BEAUTIFUL LIFE.
“EACH OF US IS BORN WITH A BOX OF MATCHES INSIDE US. BUT WE CAN'T STRIKE THEM ALL BY OURSELVES." - laura esquivel, like water for chocolate -

THE PERFUME BOTTLE OF BORNTOSTANDOUT IS A RE-INTERPRETATION OF JOSEON WHITE PORCELAIN BOTTLES WHICH FEATURES SPACIOUS STRUCTURE, ELEGANT ATMOSPHERE, AND DIGNIFIED ESTHETIC QUALITY.

TO DRAMATICALLY DEPICT THE IDENTITY OF THE BRAND, WHICH IS SENSUAL AND DECADENT, WE REPLICATED REFINED YET VOLUPTUoUS CURVATURE OF WHITE PORCELAIN, AND PURE-WHITE COLOR AS THE BASIS ONTO THE PERFUME BOTTLE.
CRIMSON RED, A COLOR THAT MAY BE THE MOST DRAMATICALLY CONTRASTING COLOR TO OUR WHITE, IS USED TO REPRESENT OUR UN-ORTHODOX AND PROVOCATIVE IDENTITY.

MISSION
BORNTOSTANDOUT’s mission is to become a cult alternative lifestyle brand that conveys the value of ‘REBELION’,
or ‘WHO FUCKIN’ CARES?’ attitude. We hope to convey the spirit through not only perfume and cosmetics,
but also with other tangible lifestyle categories, including living, stationary, and art. We believe in changing
attitudes, mindsets and ultimately people’s lives, through this exceptional purpose and mission.

VISION
BORNTOSTANDOUT empowers a global community of rebels – those who seek experiences and products
that fuel their audacious self-expression.

VALUE
INDIVIDUALITY - Our products aren’t meant to blend in. They amplify the unique spirit of those who choose them.
Think complex fragrances unlike anything else, statement-making porcelain that demands attention,
and art pieces that spark conversation, not wallflowers.

INCLUSIVITY - Our rebellion is foreveryone seeking authentic expression.
We embrace fans that defies traditional demographics – united by a desire for the extraordinary,
not by age, gender, or background.

INNOVATION - We are relentless in our pursuit of the unexpected.
This drives our audacious fragrance creations, the boldness of our lifestyle products,
and the audacity of the artists we collaborate with.